Probably the best way to get an e-commerce site up and running on a WordPress site is to use WooCommerce as it is the dominant platform for e-commerce on WordPress. With over 5 million installations it is a reliable, well supported plugin that should meet you expectations for an out of the box solution to get your site up and running quickly. Yet you may be surprised to find that once installed the free version does not have the functionality that is expected of todays e-commerce websites.

A number of developers that have created various plugins to address many of the shortcomings of WooCommerce out of the box. Here are some of the functionalities that visitors of your site expect but are not available in the free version of WooCommerce:

• Images and Colors to match item selection
• Wishlists
• Out of Stock email notification
• “Call for Price” option
• PDF Invoices & Packing Slips
• Cart Abandonment messages
• Multi-location tax calculations
• Multi-currencies
• Custom pricing for types of customers
• Product Availability by date
• Custom product fields
• Special pricing for regular customers
• And many more……

We could go on and on about the capabilities necessary to engage today’s e-commerce buyer. They want the process quick and easy. The product search has to be intuitive and fast otherwise they will quickly abandon the process. Even once they have added a product to their cart, the checkout process has to be simple and straightforward.

An advantages of WooCommerce being a leader in e-commerce is that there have been hundreds of plugins developed to address many of the issues noted above. Most of these plugins will address some but not all of the issues. You will need to do the research to find the plugins that best meets your requirements. Some of them are free, but most will be paid plugins requiring some sort of annual fee. The annual fee goes beyond the actual purchase price, it will give you access to all of the feature and security updates on an ongoing basis to give your site the security it needs and the latest in feature and function. It is important to note that issue can arise as you add more plugins from different developers. There can be conflicts between plugins that will cause problems on the site that are difficult to fix.

It would be ideal to have neat and new features that will be easy to install and maintain. That is where Booster for WooCommerce steps up to the plate. With the Booster for WooCommerce plugin you will get over 120 features that will take your e-commerce site to the next level.